BrieforSales in detail
From every meeting, BrieforSales does two things.
During the call : LiveCoach frames the conversation in real time.
After the call : everything is ready in 90 seconds — analysis, email, Sales Room, CRM sync.
BrieforSales is the only tool that combines live sales coaching during the call (LiveCoach) and full post-call automation.
Multi-framework AI analysis (9 frameworks including MEDDPICC and SPICED, 11 scorecards), deliverable generation (branded deck, follow-up email, call report), collaborative prospect space (interactive Sales Room). Works with every major CRM (HubSpot, Salesforce, Pipedrive, Attio, Odoo, Monday) through our public REST API and HMAC-signed webhooks. A Gong and Modjo alternative, 2 to 4 times cheaper.
The reality
All your attention on the prospect. BrieforSales structures the rest.
Live coaching during the call, post-call generated in 90s, interactive Sales Room and CRM sync via API. Your reps stay in flow.
Without BrieforSales
With BrieforSales

LIVE COACHING
Coached during the meeting, not after.
An AI coach reads the conversation in real time. Talk ratio, silences, unhandled objections — spotted instantly. You improve on every deal, not between deals.
Install LiveCoach
AI ANALYSIS
The objective diagnosis of every deal.
11 individual scorecards. 3 composite scores. A predictive closing score based on 7 objective factors. No more gut feeling. Just data.
Try it on a deal
DEAL COACHING
The coach that knows your deal.
After every analysis, BriefyCoach has read your transcript, your scorecards, and your closing score. Strengths, risks, likely objections, questions to ask in the next meeting — in seconds.
Discover BriefyCoach
SALES ROOM · OUTPUTS · CRM SYNC
Your prospect engages. Your outputs and your CRM follow.
Share an interactive Sales Room instead of a PDF: the prospect reacts, validates, comments, and you see exactly what they look at. In parallel, BrieforSales automatically generates the follow-up email, the branded deck, the structured call report — and syncs your CRM via REST API + HMAC-signed webhooks. Works with HubSpot, Salesforce, Pipedrive, Attio, Odoo, and Monday.
See the Sales RoomThe platform
The full post-meeting pipeline. One platform.
Every module talks to the others. Nothing to configure.
Multi-CRM
HubSpot and Pipedrive today, Salesforce and Attio coming soon. Sync with quality control.
Learn more →Predictive score
0-100 closing score, based on 7 objective factors. Visible on every deal.
Learn more →BriefyCoach
An AI coach that knows your deal. Strengths, gaps, questions to ask.
Learn more →Sales Room
Interactive prospect space. Tracking, comments, section-by-section validation.
Learn more →17 outputs
2 audience types (External/Internal), 9 analysis frameworks. Deck, email — everything covered.
Learn more →Engine Memory
The AI improves with every analysis. Continuous calibration based on your history.
Learn more →Every meeting now brings you
two things.
A deal moving forward. A sales rep getting better. Test on 3 meetings, free, no credit card.
How it works
By the time you close your laptop, it's already done.
No call report to write. No CRM to fill in. No email to draft. BrieforSales handles it while you move on.
You take your call. That's it.
While you talk, BrieforSales transcribes in the background via LiveCoach. Or paste the transcript from Gong, Teams, Zoom — whatever you use. You stay 100% in the conversation.
In 90 seconds, you know exactly where you stand.
AI analyzes your deal in depth. What the prospect said, what they didn't, the hidden objections, the buying signals. A 0–100 score. And the concrete next action to take.
Your deck is ready. Your email too. Your CRM too.
One click: a presentation in your company colors, a follow-up email ready to send, a Sales Room link where your prospect reacts and validates. And your CRM synced — cleanly, with quality control.
of post-call writing
for a full diagnosis
generated in 1 click